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‘Monday Night Football’ Hits Near Season Low Ratings As Falcons Defeat Giants

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Ratings for Monday Night Football fell to a near season low this week, as the New York Giants took on the Atlanta Falcons at the Mercedes-Benz Stadium.

The Falcons toppled the Giants in a close 23-20 final on Monday, but despite the exciting finish as the Giants clawed back to a near win, ESPN’s broadcast earned a disappointing 7.5 result in metered markets, Deadline Hollywood reported.

This result was down 11 percent from last week’s Monday night game and only three percent better than the season-low from October 8. The game was also down five percent over last year’s Week Seven game on Monday night.
 
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https://deadspin.com/for-the-last-time-nfl-ratings-are-not-down-theyre-up-1827378925

For The Last Time: NFL Ratings Are Not Down. They're Up, Compared To Everything Else


Netflix, Amazon Prime, and Hulu are driving this massive increase in available programming, and nearly every broadcast network is taking it on the chin as a result. Overall, broadcast networks lost 16% of their viewers in 2017; cable networks lost 11%. And that’s using Nielsen’s “C3" ratings formula, which counts DVR viewings. The NFL only lost 9%.

The NFL’s ratings have fallen substantially less than TV as a whole. Indeed, Sunday Night Football remained the highest-rated show for the seventh straight season. Ten years ago, it didn’t even crack the top 10. Monday Night Football’s viewership fell, but only by 3%.

Are NFL ratings down? Yes, but only if you don’t compensate for the overall decline in TV viewers due to streaming services, et cetera. If you do compensate for the overall decline in TV viewers, NFL ratings are up.

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