Thing is people are buying them. They kinda have to. Its darn hard to live in our society without transportation and they are just handing out "free" money. 0% interest for the first couple years, etc. And people think it's a good deal. Used car prices are pretty darn high which makes the new vehicle deals seem more attractive. And we've been told all the bell and whistle safety tech is a good thing that you just must have.
No one is forced into buying a new car. Teach your kids how it works and make sure they don’t get sucked in. Both of my girls have new model cars. Neither spent over $20,000 on either vehicle and they have all the bells and whistles and sunroofs (One new and one certified) It’s simple self control and budgeting. Wants vs needs is a very good way to approach a car purchase.