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Decisions, decisions. . . .

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What's the reason this particular ammo seller is an "idiot" ?
Is he just trying to charge too much money?
Is he misrepresenting the product-- calling 115 gr. FMJ 9mm ammo the "Famous FBI hostage rescue load" or saying that his ammo that's headstamped WCC 81 was made by Dynamit-Nobel in 2008?

Is he claiming his .40 S&W ammo hits with 700 foot pounds energy?

200% markup of a readily available retail item.

Making a profit is the goal of any sale. Pricing yourself so high that no one will bother is a complete waste.
 
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