I've observed CPG manufacturers downsize, weight-out, price pack, etc. since starting as a food broker in 1988. But this is getting ridiculous. Smaller paper towels and toilet paper is one thing, half gallon ice cream that is only 1.5 qts, but this has to stop. Look at this ****ing "standard" coffee filter (fits most coffee makers -bullshyte). It's so much shorter than the last ones I bought I can barely make use of them.