There is a cadre of upscale people who buy 4WDs, Super trucks, ATVs and what not. The thing they have in common is that none of their toys have ever even been off their driveway into the Bermuda grass - let alone any real 'dirt.'I think your right. At least this version will be a soccer mom's wet commuter dream. No one that actually uses a truck for work will be to interested in this thing.
https://www.caranddriver.com/news/a36481590/ford-f150-lightning-range-towing/