I follow MrGunsngear on YouTube and Facebook and a couple weeks back he posted link for the RTIC 20 bag for $69.99 so I picked up one. Been testing it out and so far it's awesome. Filled bag up with drinks and ice 2 days ago and it's 3/4 full of ice currently. I'm a huge yeti fan but for this price point I figured it couldn't be a bad purchase. I think normal price is $99.99 and it's worth every bit of that. It's a great size if you wanna take your lunch to work with you, head to ball game if they'll let you bring it in, be good for weekend camping trips to keep whatever you want cold. It's good to go.