This one was $30 at Beverage Mart in Acworth. I saw a barrel strength one for (I think) $44, and another label which I can't recall. Prices are all over the place with bourbon it seems. Beverage Mart has had lots of Eagle Rare for $40, then the little package store a few miles away was trying to get $90 for it!$44 at one store and $46 at the second.....