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Yeti coolers have decided to steal less money from you

bldale08

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100$ off at Dicks. ...how many people bought one for Christmas?...raise your hand........turn it towards your face...and hit yourself in the head...another 100 off and I might trade out my SubZ. ..but probably not
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simple economics at work.
No competition and high demand = high price
They now have plenty of great competition, I suspect we'll see the prices continue to drop, but there will still be the Yeti fans that will pay more just for the status symbol of the Yeti.
Full disclosure, I have two older Yeti coolers, but have made the switch to the less expensive options. I don't see another Yeti in my future unless the prices fall much further
 
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