CZ routinely discontinues many of their models every year. The same ones come back with minor changes such as colors or sights or optic ready, just in new SKUs. The P10C is probably their best seller, it isn't going anywhere. Prices are probably tumbling because of the strong position the USD is...
If you're not a fudd, boot, redneck or have an identity that is solely based on your prior service or hunting hobby, then these aren't for you.
If you're a rootin, tootin, huntin, lifted-f250-havin, 4-year-veteran boy they got something your style