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Gun sales are way down

I love the folks at Brownells and try to support them when possible, but, much like Primary Arms, they don't seem to have received the memo yet on prices, particularly for ammo and firearms. Seems like they both assume their customers aren't capable of searching around online for five minutes to find better pricing.

On top of that, they ask you to pay shipping as well. I received an email from Brownells just yesterday touting the fact that Trijicon, Eotech, and some other higher end optics ship for free this week. Wow, gee, thanks. You mean I can pay MSRP or slightly below and you'll cover shipping?! What a deal...

True, but they will eventually dump stock.

I was buying 1400rd cases every 2 weeks for almost 3 months. The cases were ~$300 ea, free shipping and $50-75 off $250 coupon. Every time I ordered a case, they would send another coupon lol. They had to be losing money on it.
 
TLDR, sales will only get worse, for now.

IMOP, the market is flooded with guns. Has been for a while.

Most firearms purchases over the last 10+ years have been consumer luxury/lifestyle choices. Of course, I needed that fourth AR because the barrel was 1.5" shorter........

In my experience, how people feel about their future is probably more important to their spending as what their economic future actually is. Costs are up, jobs are down. Moreover, world tensions are heightened - for good reason - and I pray that on the other side of all of this the world is a better place. That said, there are no guarantees.

I think by the time the background check data shows that counter sales/transfers have slowed, we're already in a market free fall. I sincerely believe it's critical to buy only what you love, as you may have it for a long time whether you want to or not. Personally, if itch to spend comes along, ammo and kitting out existing builds is preferred.

I do think some things are over-priced, but mainly because the quality is low. The industry shift towards polymer frame guns was a cost saving, margin building endevour that they sold to the consuming public as a huge advancement in firearms technology. The unfolding 320 boondoggle shows how effective a manufacturer's marketing spend can be. Stop buying junk and the manufacturers will stop making it, stop marketing it and stop trying to convince us they have somehow magically made a polymer framed, striker fired pistol that is better than a Glock or M&P.
 
I've made a few good purchases this year. Last night I did a 2 for 1 trade with 2 of those purchases and scored a really clean CZ 75 SP-01 Shadow Cajunized with extras
 
I have my own reasons for holding off on spending, 2 kids starting college, but have actually seen some legit deals here on ODT recently. Gives me hope.
 
It’s always gonna be high when my baseline is Dunhams sports in the late 90’s was $2.99 for 20 round box of wolf military classic 7.62x39 and $15.99 for a 500 round brick of blaser or thunderbolt 22 LR. Brand new CZ 75 compact with nickel finished frame was $325 at LGS, $89 SKS etc, etc, etc.
 
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