I recently inquired about when was the busy time for a shop. Besides the obvious pre-hunting season, the response was surprisingly christmas and July. Probably busy with Santa's deliveries.
I turned my nose up at these for years but it's not too bad. Admittedly, I was spoiled with grandma making me PBJs as a kid anytime, especially Saturday mornings. Like OP @BIKER13, Sunbeam white bread is the best.