Just another one of those "Black Friday Sales". Aim Surplus has their Magpul UBR listed for $199 shipped.
http://www.aimsurplus.com/product.a...djustable+Rifle+Stock+Black&search=magpul+ubr
http://www.aimsurplus.com/product.a...djustable+Rifle+Stock+Black&search=magpul+ubr