Yep…I got you now. Just wasn’t thinking of it in those terms.Nope. Just a great way to get the next sale.
"Tires for life" means they expect to change out the tires once or twice at most before they can upsell you into a new vehicle.
Tires last 40K or so; by the 2nd set of "free" tires most suckers, uh, I mean customers, are ready for a new car. And they're coming to the dealership and walking around the lot while waiting on their tires to be changed out.
In the meantime: "Wow, look at the beautiful car/truck! I can give you such a great deal on a trade in, you wouldn't believe it! Don't you want to trade it in?"
Just like free oil changes for life, which is a great way to get your car up on the rack so the Service Department can find all sorts of things wrong with it - either getting a big payday for them or convincing you to trade it for a new one.
IDK why I wasn’t….I have been in the automotive repair biz my whole life just about. Lol

