Yep, and I believe the AI is already in play. It has been set loose. I don't have a smart phone but some in my family do and everytime we have a conversation around one of them, whatever we are talking about ends up as suggestions on Youtube or as ads on other sites. For example my wife and I were talking about getting a Great Pyrenese in the same room as my brothers Ipad,not searching or googling,just talking and later that day i went on youtube and all in my Recommended were videos about Great Pyres. This happens constantly.They monitor all phone and internet communication here and world wide. The data collection is Massive, AI will help with collating it into a more useful algorithm for predictive modeling.