I went in briefly today. It looks like they are not fully functional yet as lot a of people were waiting around to shoot while staff was looking at things inside the range. I did not see the 100 yard area so it must be downstairs?!
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Actually, I doubt the gun prices will make much difference...
Sandy Springs GC&R was always much higher priced than everything around them, but they still managed to sell a bunch of stuff over the years.
I doubt anyone on ODT will buy much at those prices. But to the guys already paying full MSRP at Bass or Cabelas... it probably won't even get noticed.
Correct, people that frequent the ODT are not your typical consumer.

Are you standing or seated? Or more directly, there are places to sit at the 100 yard range right? Is that bench deep enough for front and rear rests?