Get a REALLY good website and market online, the internet can make you a millionaire if you market correctly. Just be right to the people. with that said IM IN!
Talk to every person who comes in like you are glad to see them. Doesn't matter how your prices are if I feel like you are doing me a favor just to acknowledge my presence in your shop ....not coming back. In and good luck!
Customer Service, hands down! I'd rather pay full price to a store that the employees take the time to answer questions and are easy to talk with. Most stores today act like they could careless for your business.