Did it have a bulk mail stamp on it? If so, trash it. I trash all bulk mail.
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From what I understand - and I'll be the first to admit I'm not an expert in real estate - the market in/around the metro area is "tight".
Folks aren't selling because they can't get what they want.
If you found a neighborhood you were interested in but no houses were for sale, this would be a great way to "flush out" anyone who may be thinking about selling.
I can't say I agree with the aggressive "letter can't be ignored" part but it's a good way to see if anyone is thinking about selling...