I certainly wouldn't pay what they are asking..though I hope someone comes out with a (much) cheaper competitor. :-)I like this and the Alien, but there's no reason they should cost as much as they do.
But- I do see the reason for the price-
If you have a newly designed mass market gun (or any product ) you are hoping to reach sufficient sales volume where the r and d, tooling, engineering, facilities, and other investments are paid for- by quickly selling a lot of guns at what we consider to be reasonable prices.
^ These people know they have a niche gun unlikely to capture many sales (relative to Glock, CZ, Tangfolio, ETC) and they have higher upfront costs due to being so far outside the box
There's a good chance they will fail financially if they try to sell this at $1500- so they (and others) price it as a niche/luxury item
They will probably never have high sales volume so they aim for a higher margin per unit
