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Kidney for sale!
To me...it seems that would cover the private vs. dealer spectrum...although I like the donor vs. mortician thing...
For donors, why don't you reserve the title of "Outdoorsman" for the second bar? That would make sense since this is The Outdoors Trader. Then, don't worry about "donor", "sponsor", etc. Personally, I like the second tag but don't need it to scream "I GAVE MONEY". People will still know that I gave and others will ask how to get the second, cooler, bar.
Just a thought, I don't really care either way. I love the effort though.