I wholeheartedly agree with this sentiment, but there should be some savings associated with buying reloads. I can buy factory new Federal American Eagle or Speer Lawman for about $235 shipped and S&B or Aguila for about $214 shipped. Local or not, I'm not paying factory prices for reloads.
Not everything they sell is a reload. Some stuff is new brass and is marked that way. Almost all of their defensive ammo is new ammo. Yes their cheapest 9mm I can find a little cheaper new, but I get much better consistency with the Ga Arms stuff than bargain basement new stuff. Also I shoot lots of .357 sig and .40 and you CAN NOT touch their quality and prices on those ANYWHERE. I have tried numerous times. But hey, the less of you guys that buy from them means the more I can get so buy wherever you want lol.