curious what you mean by shooting sports? like gun organizations or competitions? I don't follow a ton of stuff, but I've watched a few of the 3 Gun Nation events on TV and they have a lot of exposure/advertising there. I think they are up and coming, but also focusing a lot of time on the military as they have a lot of mil contracts. I bought an FN SLP shotgun a while ago after reading reviews and am very impressed with it. enough that when they came out with the FNP 45 Tactical I picked one of them up (in black, no FDE for me) and have been impressed with it as well (once I figured out it liked shorter OAL ammo) and have been enjoying getting used to a 45 ACP pistol. Now to move from my 556 to a 308 MWS in the future and i'll be set on my "bigger is better" conversion.
Most major manufacturers support a team or specifically market a gun designed for competition. The Glock 34 & 35 specifically come to mind, as well as the new XD 5.25. FN has steadfastly declined to do such. Even HK has a sponsored shooting team in USPSA that shoots the P-30.
FN has focused on military and law enforcement exclusively, neither receiving nor wanting to receive any feedback from professional and/or amateur sport shooters. That was the point I was trying to make. I'm not knocking the quality of their firearms, but I think they could receive a lot of valuable feedback and exposure by taking a more proactive role in the sport shooting sector.
I am thinking of USPSA, IPSC, and IDPA for the most part, as well as the various three gun organizations.