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Question about an advertising banner

The banners are smart (really), the ads are customized to you based on your searches..which I find a little intrusve but that how things are these days. If you go to Amazon and search for something specific then you'll see sites with Amazon ads highlighting what you had searched. For me, I was looking at flights yesterday and now Airtran has a banner ad on here nearly every page I go to on ODT.

That is correct.
 
So did some company pay OS to have these "smart" banners in the space or is this an issue with my computer? I mean is it normal that this is happening?
 
I think you can delete your cookies and browsing history in your browser. that should get rid of the "personalized" banners. but then you might get ads for tampons or something odd like that.
 
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