Take it to an independent watchmaker so you have more control over what gets serviced. Rolex will change out dials at their discretion and you could be losing thousands... Also Rolex watches do not need servicing every 2 years, but like every 7 years or so.
Porsche958 - Thanks for the advice! (Know anyone around Cumming area you would trust?)
I could bite the bullet every 7 years on the Rolex, but that 2 year service on the Breitling emergency really got under my skin.