This reminds me of how the insurance companies were all on board for Obamacare before it passed since it "looked like" a huge windfall payday for them. If they had been paying attention and not so greedy they would have known what Obama's ultimate goal was.There is no loyalty when $ is involved.
These two companies will soon learn the hard way. Target is still losing money and jot learning from it.But even if they completely reversed their pro he/she/it bathroom policy it would be too little way too late.