I could never bring myself to pay for that name. I bought a Rtic 65 cooler last year for my offshore boat. Same as a Yeti at half the price. Still expensive but it I figure it will far outlast the $60-$70 dollar coolers that seem to fail very 3-4 years.
Adv. Outdoors has a boat load of Yeti stuff. I am keeping an eye on them, No way I'd go that much on their coolers but the tumblers are getting into Christmas stocking stuffer range.