I've never shot one as depicted in this image. If I'm given that profile I aim for the heart out of habit. However, two of the last four deer I've shot was in the adam's apple area because it was the best shot I had. It worked. Shot one in the back of the head once just below the ears not my fault he was turned looking the wrong way.Will always prefer the neck shot.
For shot placement, just dead center on the neck is fine. Severed spinal cord is instant lights out, severed jugular drops them in their tracks too, not quite as instant.
So if it's a close shot, good rest, confident with my rife I'll aim a little higher for the spinal cord.
If I'm playing it safe just dead center of neck, something like this.
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