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Why America’s Largest Tool Company Couldn’t Make a Wrench in America

araomd

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(Better pictures in the WSJ article if you have access)

The world’s largest tool company couldn’t figure out how to make a wrench.

Stanley Black & Decker built a $90 million factory on the edge of Fort Worth, Texas, intending to burnish the Made-in-the-U.S.A. luster of the Craftsman brand by forging mechanics’ tools with unprecedented efficiency. But the automated system was a bust, and the tools that were supposed to be pumped out by the million are so hard to find that some consider them collector’s items.

In March, 3½ years after breaking ground, Stanley announced it was closing the factory. The property is now being advertised for sale.

The Craftsman plant was a high-profile example of a drive among U.S. manufacturers to bring offshored plants back home. Government incentives and a desire to shorten supply chains have sparked a factory-building boom. The high cost of American labor makes automation critical for plants to turn a profit.

Turning manual tasks over to machines, which are supposed to churn out goods with minimal human involvement and maximum productivity, poses its own challenges. The Craftsman factory’s first-of-its-kind system was supposed to make tools so efficiently that costs would be on par with China, but ex-employees said it had problems that couldn’t be fixed before the company decided to pull the plug.
 
China can build anything up to the quality level the American business owner wants to pay for.

Educated shoppers won't buy overpriced name brand just because it is American made. The quality and value have to be there.

Amazon Prime and their verified purchaser reviews and YouTuber's that buy with their own money and comparison review items was a game changer as well.
 
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