It should be a word!
I tried Googling it, got a lot of articles but couldn't find the study. I'll keep digging for it.
EDIT: Duh... he actually had the link in the video. Study can be found here --> http://www.buckeyefirearms.org/node/7866
I've looked at that "study" before and I still have a difficult time understanding where he got the exact specifics from LE/Coroner reports to get the results. The specifics he relates are not compiled anywhere from police reports that I know of. And he would have had to had a "master list" of shootings (again not compiled as far as I know) and requested all those reports individually under the freedom of information act, from hundreds of separate LEO agencys. He would have had to pay for each page of each report, I did not get the feeling that his study had any outside funding.
Then again he may be rich and have a lot of time on his hands, what do I know?