Called and they said that price was a mislabel and it has been corrected.
For those interested, Academy in Cumming has a ton of price cuts on their rifle ammo. Most notable on their Barnes VORTX ammo in a variety of calibers. 7mm marked down from $49 down to $32. .243 marked down to $22 a box. Etc. Some price cuts on their Hornady ammo too.