Oh, yes.Do you really believe the price will come down? I've been in the telecom and data business for almost 20 years and one thing I can guarantee is that the cost never gets cheaper
With LEO, the cost is launching of the satellites, and the tech for the receiver. If memory serves, the receiver costs something like $1000, and the government subsidizes it for $500.
Then you have a monthly fee of like $99/m. Do I see that going down? Maybe not, leaning to probably, in rural areas, you are a bit of a captive audience. They could make less expensive tiers. Space X, who owns Starlink, is one of Elon Musk's Tesla companies. No one thought he would make a car for less than $80k, but then he came out with the Tesla 3 for $35k, and the small ones he's making for China and Europe will no doubt be less, if imported into America. If anyone can make it less expensive, it's Musk, he kinda bucks the trend of what you think traditional businessmen would do.
I definitely see the receiver getting much less expensive over time, with economies of scale. Like I said, DoD has a reason for wanting this to succeed, and that means making it commercially viable, not having to rely on a subsidy.