Not really out to get em, I just find it vary odd that he is approaching it in this manner. This is definitely out of line for the legal way a Cease & Desist is issued. It's handled by corporate attorney, not someone who claims to hold the ®.
A lawyer's cease and desist request carries no more force than the trademark's (alleged) owner. Only a court can issue an enforcable order. A request to cease and desist from the owner or his attorney simply establishes that a notice of ownership was given. That can be valuable later in the legal process, if calculating damages becomes necessary.