Interesting. From what I read it is fairly good, but you are paying for the name and licensing at $60/bottle.
https://thewhiskeywash.com/whiskey-styles/bourbon/james-t-kirk-bourbon-aims-beam-liquor-cabinet/
https://www.liquorama.net/james-t-kirk-straight-bourbon-whiskey-750ml.html
Yeah, it is a gimmick for sure, but hey, I did not buy it so I will keep it and probably open it later on.