Interesting Read -
I was a top level manager with Cracker Barrel for nearly a decade a while back, and that man in the logo was someone I knew. His name was Uncle Herschel, and he was actually the uncle of Cracker Barrel's founder, Danny Evins, whom I also knew. He was a real man who was very kind and the epitome of what we were projecting at Cracker Barrel at that time, and what I think most people think of as Cracker Barrel until very recently. Herschel was not a caricature of anything. He was a real person representing the wholesome country food and fellowship that gathering for a meal used to mean for so many. Herschel went to new store openings with us, and since I was involved in opening quite a number of them in the Midwest, I spent some time with him on occasion. Hopefully, CB will remember who their customers are and maintain traditions that are the fiber of their branding.
I was a top level manager with Cracker Barrel for nearly a decade a while back, and that man in the logo was someone I knew. His name was Uncle Herschel, and he was actually the uncle of Cracker Barrel's founder, Danny Evins, whom I also knew. He was a real man who was very kind and the epitome of what we were projecting at Cracker Barrel at that time, and what I think most people think of as Cracker Barrel until very recently. Herschel was not a caricature of anything. He was a real person representing the wholesome country food and fellowship that gathering for a meal used to mean for so many. Herschel went to new store openings with us, and since I was involved in opening quite a number of them in the Midwest, I spent some time with him on occasion. Hopefully, CB will remember who their customers are and maintain traditions that are the fiber of their branding.
