By the rules every ad has to have a price on it. The first number is given. It's them wanting your **** so cheap they know it will piss you off that keeps the "What's your bottom dollar/best price?" **** alive.My new price is $XXX bottom dollar. Just to head off any confusion.Some guys think if they are the first to present a number they will lose and you will never get a number out of them. They always want you to throw out the first number, like that gives them an advantage in the negotiation.