This.
If it’s got Jeep on it, it cost a lot to buy & isn’t worth much after you own it.
A 2018 Cherokee Trail Hawk that we just had to have comes to mind.
10 months later, trade in was $6k less than we owned on it & we had employee pricing when we bought it.
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That’s true of any car, especially American ones, except for one specific model - the Wrangler. Jeep Wranglers, especially the 2-door, hold their value better than any other car on the road, even the Japanese makes.