Leupold is no longer the de facto choice in that price range. While you won't "make a mistake" buying Leupold, there ARE other viable options and often priced more reasonably. I'd really love for fanboys to do a low light 'blind' test through various makes and models. I suspect some would get their feelings hurt.
Now, I have more Leupolds than anything else, but I try and be practical. I've mentioned before but the last 4 hunting scopes I bought, in no particular order are ...
Leupold VX III 4.5-14 x 40 AO
Burris Fullfield II 4.5-14 x 42
Sightron SII BigSky 4.5-14 x42
Bushnell Elite 4200 3-9 x40 (Stole that one on clearance).
I honestly would fail my own "blind test' discerning between the four. I'm not saying there aren't some differences but they are immaterial for hunting purposes. The noticeable difference I can find is the fit and finish on the Burris is a 'touch' less impressive. That's really nit picking.
Here's something else people fail to realize.... NOBODY'S EYES ARE THE SAME! What looks best to me, may not to you and vice versa. I've had rifle scopes my entire life. It's about impossible to really test a hunting scope in a store. Not always available but find a buddy with a long view off their deck and a model (or more) that you are interested in and go sit on their deck one evening and test out the low light gathering and edge clarity. Any scope in that range shoudl have no problem repeatedly holding zero. (Having said that, even NightForce occasionally does but you won't be adjusting this scope much if at all once set.) PM coming your way.....
3x9 is more than sufficient and obviously the most popular but a 3x multiplier was all there used to be (readily available). You can now get 4x or more so don't overlook searches on 2.5-10x etc....
Great points. I have noticed there is quite a difference between 3x9x40 vs 3x9x50 in low light, when comparing the same exact model scope, and obviously low light is often prime time for hunting. Yep, everyone's eyes are different. For me, and speaking only for me, I am more concerned with a scope's capabilities in low light conditions than I am about its long range capabilities. The OP stated his hunting grounds offer mostly 100 yards and closer shot opportunities. In that case I would prefer a 2x7 with good light gathering ability than a big glass that doesn't gather light as well.