Has football season started yet?
Oh dear!
Oh dear!
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Cable viewership across the board is down. The NFL is adapting with that, and they're already ahead of the game. Being the top watched show they'll continue to make the most advertising and won't be going broke anytime soon. Hell I can watch every game from my smart phone, it came with a NFL app already downloaded and I can't even delete it.The key takeaway, viewership is down 11%, and moving in the right direction!
The NFL should be trying hard to get additional fans and to hang on to current fans. Yes they are at the top of the heat for now. But they have a lot of head winds looming in the future - people cutting chords, concussions, decreasing interest in midget and high school football, greater interest in soccer, etc., etc.. Instead they have managed to alienate one of their strongest demographics. The last one was self inflicted. I don't care how much money you are making, a 10% decline year over year hurts. Just wait until its time to renegotiate the TV contracts. The will still get a pretty penny, but no where near what they could have demanded.
Drink all ye drunken fans, bottoms up...