It took me a minute as I'm not one to try every "hyped up" product that hits the market! But, I was talking to Brian OTT (http://www.ottgunworks.com/ ) last week about this stuff and he really likes it...I though "what the heck. I'll give it a try". Now after Covering about 4 pistols, 1 rifle, and all of my knives in this stuff, I think I'm addicted! It really does "protect" really well! The part I like the most, is it leaves a slick feeling behind and not that slippery,oily, residue like alot of other products! Frog Lube just gained another fan! I doubt I'll go back to any of the other conventional products!