THIS!! Absolutely, it's not them losing time to help a guy , its customer service that goes a long way in the form of referrals ( just look at this ONE thread) and also money made on sales as stated above. Free transfers are GOOD c.s.I think the glass half full other big picture is guys like me who drive out of the way to go in the shop, get a free transfer and buy $100+ worth of stuff while I'm there, even other guns. I wouldn't go to cgp if the transfer wasn't free. It's a service that's brings in the customer and costs more in labor than anything else which is not incremental.