I think it was last year when the CEO of Ford stated that our quality is crap. Give me three years to turn this around. This was said in a stock holders meeting and someone recorded it. I recently bought a new truck and seriously looked at the Ranger Tremor but just couldn’t do it.Ford builds with the cheapest parts they can source. As long as the truck is big, shiny and has good iPhone compatibility they will continue to sell no matter how poor the quality .