My wife found that the bersa 380 fit her hand well and it is a very reliable gun with little recoil. Also she liked the safety features that made it reasonable to purse carry
The Ruger LCP is the hardest kicking gun I have on my range due to the fact that it is so light & has such a small grip with which to distribute the recoil.
Women like it because it is "cute", but often change their mind after the first shot.
Bersa's, Walther's, Beretta's, & other larger framed .380's have larger grips/ backstraps & more weight that help reduce perceived recoil.
Ruger LCP's are easy usually reliable & easy to conceal/carry but are not always the best choice for a woman.