My personal favorites for deer hunting are the .243 Winchester and .270 Winchester mainly because that is all I have for now, but every time I see a new hunter posting up that they got some new .400 Wizzbang Magnum I cringe a little because even though I'm not recoil shy I don't care for unnecessary recoil when I'm shooting a 120 pound deer down here. I'm waiting to get home next week to buy a new rifle and I'm looking at probably a .243, .25-06, or .30-30 and was wondering how many other people prefer using lower powered though more than adequate cartridges.