Raising hell won't matter and won't do anything. The one here on 92 kind of the Kennesaw-Acworth line is stupid high as well. Then 100 yards down the street is USA Gun and Pawn the have a 4 ft.x 4ft. shelf unit dedicated to 22 ammo and it's ridiculously inexpensive. Then Cabelas has tons of 22 ammo and it's still half the price of Ace's ammo.