Case in point. The Trump car. Team / driver Joe Nemechek. Not a big team . Him and couple others been scratching it out to just get there.This is one of the biggest problems they have, there are really only about 3 or 4 teams that control the sport and can afford to put the kind of money and resources that are required to win. The days of the weekend racer or the single car owners being able to compete are over.
The owners wanted to appeal to the more urban and sophisticated audiences and alienated their core followers.
The problem is that the people they pandered to have short attention spans and the people who really enjoyed the sport and supported it for 50 years have been driven off.