I handload better ammo than I can buy for less money. If I thought I could buy better ammo than I load, that's what I would use. Just like anything else, there are definitely different types of handloaders out there. It's about accuracy and reliability for me. I don't know what it cost to load anything I load for, I don't care. I can't go to the store and buy ammo as good as mine, so it doesn't matter.