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I can't see the ad, but I wouldn't fault a company for not honoring a typo. It's happened to a lot of companies, including Amazon which has the best customer service of any company I've dealt with.

If something is advertised at a certain price, even at a mistake, I expect a company to honor it. Otherwise it's false advertising
 
Sometimes the contrary happens. Few years ago I noticed that a website I used to buy from, had just posted something for about $550, which was at least $300 less than the regular price. It was not advertised as a deal so I sent an email telling them that I was interested in buying it but I wanted to confirm it was not a mistake. They replied saying that it was indeed a mistake, they thanked me for informing them, they raised the price on their page but they also said that if I wanted to buy it they would have honored the price I had seen. And so I did.
 
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