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That is EXACTLY what they did. I just came back from there. The "normal" price tag of $16.99 looked whiter than the others, slightly different font and was a little askew. I peeled it back a little and the actual normal price tag of $12.99 was underneath.https://www.theoutdoorstrader.com/posts/8900211/
When I posted that thread about Winchester .22 magnum subsonic at Academy,
I didn’t mention the price.
But I seem to recall the “normal” price then was $14 per 50.
About the same as most other 40-grain (non-polymer tip) .22 WMR they were selling.
Did Academy mark it up by three bucks just to make their “SALE” on it look better?