This.This is old news about Kay Jewelers. But if you're buying your jewelry and diamonds from a chain store you're a sucker to begin with. Local independent Jewelers and pawn shops are where you buy that stuff.
All diamond prices are inflated as a result of DeBeers and their monopoly. But def don't go buy a diamond at the store that spends the most on advertising. Listen up young bucks. If I had to do it again I would go buy a used diamond from a reputable pawn shop. And put it in a new setting. And I would never admit to it. Probably stick it in a zales box I bought off eBay.
I keep waiting on the Hollywood crowd to cry foul at the diamond market and the oppression it creates. But I guess that one hits too close too home.