I think rimfires are desirable to us old geezers. They remind us of our youth. With no recoil. and cheap ammo.
I hate to class myself among the old geezers (I’m only 45!) but I agree with this statement. I grew up shooting a 10/22 nearly every day after school, and then put it up (and later sold it!) because it was boring. Mow I enjoy shooting .22s more than anything else. It’s just a lot easier all the way around, and if you get your hanspds on a full-size 22 it just can’t be beat for pure recreational shooting.