I personally wouldn't say that's it, more along the lines of everyone else is finally asking what items are worth and are now more in line with Cherokee. I went in there 2 months ago and bought a couple lowers and 2 new Glocks. Prices were still about $20-40 cheaper than anyone else LOCALLY, not GGS in Gainesville local. Sure there are other places online that may be the same or beat their pricing due to sheer volume, but you have to move a lot of product to get your prices down, or be willing to reduce your bottom line and many of the small mom and pops places simply can't compete. I stay local if I can unless the deal is too good to pass up or it's a hard to find item not likely available locally within my time frame.
Besides, Rich has always been fair to deal with in my opinion. They had the G42 for what, $379 I think when everyone else was at $430 and up so I called to verify they were in stock and drove up from work (40 minutes mind you). I get there and it's only the blue labels they had in which were X amount more. He didn't bat an eye, just apologized for the incorrect information and gave it to me for that so I promptly purchased more stuff while I was there. Good folks at more than fair prices imho.
